Something big is happening. In marketing, business and our culture. We are witnessing a time where technology is growing exponentially right before our eyes.

The internet has become our culture’s favorite hobby, surpassing television. Mobile devices and smartphones are giving consumers instant access to their friends, family, colleagues and even brands.

Checking in on social networks and location-based marketing services are becoming the norm. Updating statuses and sharing knowledge through Twitter, Facebook and LinkedIn has made the world a smaller place, connecting like-minded folks that may have only had a chance meeting in our previous world at a trade show or association meeting.

It is an exhilarating and anxious time to be a marketer. Buyers have changed the playing field and are now in control, finding the products and services that they want and need online at their fingertips through recommendations, ratings and search. Companies are scrambling to adapt to customer demand. If you aren’t paying attention to what is going on, your business is in danger of not being around to see what happens next.

This fundamental shift in communication is well-represented in this slideshare presentation from Hubspot. There is a transformation going on. Pay attention, take notes, talk to your customers, don’t be afraid to try new things and enjoy the ride!