- Website - is your home page easy to read? Can someone tell who you are, what you do and what your target market is in 3-5 seconds? Do you have white space on your pages? If you have a lot of copy, try to shorten it and use bullet points.
- Socia media profiles - is your description updated on each account? Is each profile fully completed? Did you use your top keywords in them?
- Customer list - are you up to date with your database? Are you communication regularly with your customers? Have you asked for testimonials lately?
- Local media - have you created a media list? Are you communicating news about your business, employees and events? Be helpful, become a source for your industry with local, regional media.
- Blog - a blog is a great way to position yourself as an expert in your field. Have employees write insights from each department. Come up with a FAQ list and write a post on each question.
Spring is a good time to do some cleaning in your marketing and PR for your small business. Here are a few tips to make sure your small business marketing engine is running smoothly.
The holidays will be here in a few short weeks. Shoppers have begun some form of holiday shopping since Halloween. Is your small business ready?
Here are a few things to check for your holiday marketing plan.
In a recent Capital One study, 64% of small businesses named marketing as one of the top challenges that they face.
Why is this? Perhaps it is because they don't have the staff or resources to focus on their strategy.
Here are a few low and no-cost marketing ideas to promote your business.
There are so many things you can do to boost your marketing on a budget.
If you need more ideas or help getting your marketing going, contact me!
Small businesses may not have full time marketing and public relations people on staff.
As they grow, the need for someone to help the business owner or staff with the marketing campaigns and tasks will become apparent.
What are some tasks that a virtual marketing assistant like myself can provide?
There are many things you can outsource to a virtual marketing professional. I can help your business and serve as an extension of your marketing department.
Whether it is a project for a few hours a week, I can help to build your brand and generate leads and publicity.
Image courtesy of patrisyu at FreeDigitalPhotos.net
Marketing is a key driver of sales and is important for your business. If you are too busy with the business you already have, you need assistance.
Marketing, public relations and social media support can be outsourced to freelance marketers or agencies, depending on your needs. Virtual marketing professionals can free you to focus on running your business on a budget.
Marketers can help you develop content for your blog and website, create email newsletters, develop media pitches, manage leads and more.
Don't know where to start? Jason Falls created The Marketing Pricing Guide to give you an idea of whether you need an agency or whether to go the freelance or virtual route.
This marketing pricing guide gives you solid information from large agencies to marketing consultants. It not only includes an idea of pricing but also what to expect in the services that you will receive. It is an excellent guide to determine what works best for your business.
If you need a marketing consultant, public relations consultant or social media consultant, contact me today. I can help with projects as needed or a more comprehensive marketing strategy and execution.
Content marketing is growing and becoming a larger part of a company's marketing strategy. Instead of broadcasting messages out to an audience like traditional marketing, brands are bringing customers to them through inbound marketing and the use of content marketing.
Content marketing could be something as simple as creating a blog and posting information to help prospects as they conduct internet research. It is also a way to communicate news about your company and tell your story. All of your materials at your company can be produced as content marketing.
Take a look at all of your sales collateral, web site, email newsletters, presentations, press releases and all materials that you currently send to customers and prospects.
Now create bite-size pieces of information to post on the blog and share out through social channels with links back to your blog and website.
The information is there - how will you share?
Small businesses are the heart of America. American Express provides excellent tools to market your business for Small Business Saturday on November 29, 2014.
AmEx provides a map that you can add your business to for Small Business Saturday as well as marketing tips and tools to help get customers in your door and to your online store.
Shopping local has always been important and small businesses power America. Get going and join in on the fun this month!
Need help marketing your small business? Reach out and let me help you get started.
Social Media Explorer recently wrote "How to Get Started with Visual Content Marketing" and lists visual content marketing tools to create compelling visual content.
Check out their tips and the great tools for creating effective visuals on the go or on the desktop, no designer required!
Many small businesses do not have a marketing plan and are operating in a reactive way with their marketing activities.
Proper planning is key so be sure to put pen to paper and identify your goals. It doesn't have to be complicated, but once you have your plan in place, you can take a better look at your business and how to make it stand out from the rest.
Some items to have on your plan outline:
These are just a few topics to have in your outline. Pricing, partners and product details may also need to be addressed.
Once you have your plan on paper, it will be easier to focus on your marketing strategy and stay the course.
Image by smarnad from freedigitalphotos.net
Facebook's recent changes signify The End of Free Facebook Marketing, especially for small businesses. It is estimated that businesses will only be able to organically reach about 3-4% of its fan base. What does that mean for your small business?
First, take a look at your website. Does it need an update? Is it easy to read and navigate? Is your messaging clear? Are your contact information links and social media links present on the home page?
If you have built a Facebook page, keep engaging with your customers. You may find that you will have to start spending a few dollars a day to boost your post visibility. WIth Facebook's detailed demographics, it is still cheaper than many other alternative.
Just remember, your website should be your central hub of your business online. Everything should point to it including your social media channels.