Social media is a wonderful resource for small businesses looking to connect with present and future customers. Many networks and tools are free.
The key is to find the time and resources to make your social networks effective.
Social media can connect you with customers in many ways - you can provide customer service, get market research, position yourself as an expert source and much more.
Here are a few networks that small businesses can use:
Twitter is a conversation with people around the world and hashtags connect people by topics. Twitter chats are a great way to network on specific topics/industries.
Facebook pages help businesses share information to fans. Although it has become more pay to play, you can highly target customers based on many demographics and reach them for a $5.00 boosted post. It is still one of the best targeted ways to reach new prospects.
LinkedIn is a business network - be sure your business has a page and that your profile is fully complete. Join a few industry groups and be sure to add value when you share information.
Instagram is a photo-based network - if you have anything visual to share about your business that helps tell your story, this is the ideal network.
The problem with small businesses is that they don't typically have a marketing department to focus on messaging and social media. A marketing contractor can help you create messaging to tell your business story and share it through proper channels including social media. Although networks may be free, it takes time, money and resources to create a steady social media strategy.
If you are on a budget, then setting up a schedule where you are emailing customers and prospects with an informative article in a newsletter each month and communicating this on social networks is a great starting point.
Adding content to your website in the form of a blog improves how your website ranks on search engines. You also set up a steady stream of content in which you can share to the media as well as on social channels.
Learn how I can help you build your business through marketing and social media today. Contact me for a consultation.