Content marketing could be something as simple as creating a blog and posting information to help prospects as they conduct internet research. It is also a way to communicate news about your company and tell your story. All of your materials at your company can be produced as content marketing.
Take a look at all of your sales collateral, web site, email newsletters, presentations, press releases and all materials that you currently send to customers and prospects.
Now create bite-size pieces of information to post on the blog and share out through social channels with links back to your blog and website.
The information is there - how will you share?