Have you checked your company website lately? Is it up to date with news and information? Here are some tips for a quick website audit.
- Home page - is your message clear? Can someone tell what you sell and who you sell to in 3-5 seconds?
- Is your contact information and social network information easy to locate?
- Is your copy written in clear conversational language?
- Remember short and sweet. Visitors do not want to scroll down a website and read a long passage.
- Can you search on your website?
- Are you hiring? Do you have recent news?
- Don't use stock photos of business people. Use photos of real people like your employees and customers.
- Are your meta tags filled out for your website? Title, description, keywords for each page.
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