Think local and build a media list in your area. Check Patch and get to know your local journalist. Become a resource. Be sure to publicize any local events and charitable activities.
Network. Join your local industry organization and get involved. Offer to speak or sponsor an event.
Offer helpful advice to customers and prospects. Start blogging. Write an FAQ page and answer customers' top questions. Make sure the blog is included on your web site. Wordpress is an easy to use system.
Go social. Set up a free LinkedIn company page. Add products and services. Link your blog to the page. Add a Facebook Page and start a Twitter feed for the company.
Listen, Monitor and Engage. Check Social Mention and set up Gmail alerts for industry keywords including your company.
Find out what people are saying in your industry, about competitors, about you! Respond and resonate with people and join in the conversation.
What other PR tips would you like to see?