Start promoting now. The holiday season is shorter this year and the retail outlook is lower than last year. Email newsletters that share what's new and spotlight promotions
Offer stand out promotions. Get creative. Make your repeat customers VIPs and give them the star treatment. Start a referral program. Find ways to stand out and draw in new customers.
Customer service is tops. Above all, make sure your customers experience a positive, helpful environment. Going above and beyond expectations will ensure they return.